Taryn wanted a logo for her private practice that was energetic, playful and bold.
Her vision is to encourage her clients towards a positive attitude in relation to their health and the food that they eat, her motto being “food nourishes your body, and so it should nourish your soul”. Incorporating fruit into the logo was a natural choice for this brief. Pineapple and mango were considered before being bested by bright, summery watermelon.
The watermelon pattern was handpainted and then paired with fonts that bring Taryn’s personal brand to life.
Collateral designed – business cards, stickers, notepads, email signature and brand pattern.